Nowadays, most runners use some sort of social media as a part of their running lives. Whether that be posting your runs on Strava, updates on Facebook, or post-run selfies on Instagram, the number of runners who do their thing with an absolute zero online presence seems to be dwindling (but they are out there)!
Over the last few years, I’ve been encountering discussions more and more frequently with the athletes I coach, so I figure now would be a good time to discuss this topic: Is posting on social media about your running a good, bad or neutral thing?
Before I get into some of the research, I would like to preface this article but saying that I don’t have a good answer, as I normally would, with clear science (like how many grams of carbs you should take for optimal performance). The reality is, the use of social media is highly individualized and requires real self-awareness and self-reflection to decide how it works for and against you and your unique situation.